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News
Explaining man-in-the-middle
1+ day, 7+ hour ago (554+ words) Man-in-the-middle is a third party secretly relaying or altering traffic between two endpoints. How the position is taken, and what advertising did about it. A man-in-the-middle sits between two parties who believe they are communicating directly, relaying their traffic and,…...
Gracenote adds Sports MCP Server, entertainment SLM and agents to AI roadmap
3+ day, 1+ hour ago (320+ words) Sports MCP Server, entertainment SLM and agents join the roadmap Sept. 9, built to ground AI after an ungrounded model faked all metadata for 1 in 5 titles. The announcement maps to three layers of what the company calls the AI stack, each…...
Microsoft gates its new Conversions API behind per-account pilot approval
3+ day, 1+ hour ago (704+ words) Server path mirrors the UET event model, but advertisers cannot self-activate. Documentation is public while access stays limited to enrolled customer accounts. This is not framed as a replacement for the browser tag. Microsoft recommends using CAPI with UET whenever…...
Google's Gemini gains a Windows desktop app opened with Alt + Space
3+ day, 12+ hour ago (720+ words) Google's page gives the release a one-minute reading time and an audio version lasting two minutes and one second. Its substance fits under three numbered headings, followed by a closing paragraph on performance and availability. The download sits at gemini....
Explaining post-bid verification
3+ day, 18+ hour ago (778+ words) Post-bid verification checks an ad impression after it is bought, using code that runs where the ad renders. How it works, who operates it and where it fails. The method exists because a bid request is a claim, not an…...
Google's Meridian GeoX exits beta claiming 31% cheaper geo experiments
4+ day, 8+ hour ago (743+ words) Advertisers also get 94% faster design generation, plus JAX by default in version 2.0.0. Whether the savings hold outside Google's own tests remains unproven. Google today marked the general availability of Meridian GeoX, its open-source geographic experimentation tool, during a community livestream…...
Explaining RSS feed
6+ day, 8+ hour ago (502+ words) RSS feed is an XML file listing a site's newest items so software can collect updates automatically: how it works, where it came from, who still depends on it. The initials are unstable. The dominant reading is Really Simple Syndication,…...
Explaining reinforcement learning
1+ week, 9+ hour ago (726+ words) Reinforcement learning is machine learning by trial and error against a reward signal. How it sets advertising bids, trains chatbots, and where rewards fail. The standard formalism is the Markov decision process, or MDP: a set of states, a set…...
Council of Europe drafts privacy rules for AI chatbots and agents
1+ week, 3+ day ago (259+ words) Draft guidelines address chatbot memory, AI agents and training-data leaks, with the Bureau reviewing the text on September 16-17 before November adoption. For transborder data flows, a live issue given how much AI infrastructure runs through cloud providers outside Europe, the…...
Explaining statistical modelling
1+ week, 13+ hour ago (421+ words) Statistical modelling estimates advertising figures nobody observed, from data somebody did. How modelled conversions, panel projection and mix models work. Two properties of that process matter more than the mathematics. The subgroups are the model's assumption: it holds that unobserved users…...