News
Beyond ROI: The Metric Healthcare AI Is Missing
6+ day, 19+ hour ago (289+ words) Healthcare leaders love a strong AI success story, especially one tied to cost savings and operational efficiency. But what if those wins are actually masking a bigger risk? A recent Forbes Tech Council perspective challenges a common assumption: financial ROI…...
The evolution of pharma engagement as AI becomes a front door to medical information
2+ mon, 1+ week ago (1592+ words) For healthcare professionals (HCPs) under intense time pressure, AI tools are already delivering tangible time savings, from documentation support and clinical scribing to easing administrative workloads. Importantly for pharma companies, generative AI chatbots are also becoming a first stop for…...
From Proactive Safety to Digital Trust: Smart Touch Principles for Modern Engagement
2+ mon, 4+ week ago (379+ words) Safety teams face rising case volumes and more diverse data sources. Applying the same level of attention to every case is no longer sustainable. A proactive model begins by focusing expert attention where it adds the most value. Safety systems…...
Exploring the Value of Agentic AI in Life Sciences
4+ mon, 1+ week ago (206+ words) "Think of agentic AI as a new evolution, where agents become business partners. They are always on, they are always learning, and they are scaling at a rapid pace to support every aspect of life science operations." Unlike traditional AI…...
Bridging the Language Gap
4+ mon, 2+ week ago (281+ words) Effective translation is essential to running faster, higher'quality global clinical trials. Poorly executed language solutions can delay studies, increase costs, and introduce risk. But when built with the right clinical expertise and technology, translation becomes a strategic driver of patient…...