News
Structuring and optimizing your content for AI search
2+ hour, 17+ min ago (453+ words) Our newest Ragan Training course highlights two social search strategies that will get you cited. Social content has always been about visibility. But as AI-driven search reshapes how people discover information, the rules behind that visibility are changing. It's no…...
Does your intranet still matter in an AI-first workplace?
1+ day, 4+ hour ago (206+ words) The real impact of AI on intranets isn't replacement " it's exposing a deeper challenge most organizations haven't solved. Yes, but not for the reasons most teams think. Your intranet matters because it's the only place where three distinct HR and…...
AI is here to stay, but it may not be the comms productivity engine we were promised
2+ week, 1+ day ago (419+ words) Communicators are finding that AI is not a cure-all. Ragan's 2026 Communications Benchmark Report reveals a complex, nuanced picture of AI use among communicators today, among other hot-button topics in the industry. We're giving you a sneak peek at the data…...
Beat the bots with better AI comms prompting skills
2+ week, 1+ day ago (146+ words) Prompt fluency separates strong content from filler. During Ragan's Writing and Content Strategy Virtual Conference late last year, Meiko Patton, former AI communications specialist at the United States Postal Service, told the audience that communicators don't need to become computer…...
AI measurement isn't enough. Comms needs to provide the meaning.
1+ mon, 1+ day ago (242+ words) Dashboards don't always capture the full scope of impact. At Ragan's AI Horizons Conference last month, a panel of seasoned comms experts explored the idea that measuring the impact of AI is just the tip of the iceberg, and that…...
How The Hershey Company started communicating with AI instead of through it
1+ mon, 3+ day ago (294+ words) AI can be more than just an output channel. AI isn't passively regurgitating information like other channels. It's generating it, making choices on how to prioritize the information, which makes it functionally a stakeholder. The message for me is clear…...
AMEC's Johna Burke: What communicators get wrong about AI-assisted measurement
1+ mon, 4+ day ago (197+ words) The best tool in everyone's tech stack is critical thinking." Most communicators using Gen AI tools understand the garbage in, garbage out" philosophy of prompting: if you feed AI inputs that are not engineered with parameters like role, context, constraints,…...
Your next editorial assistant might just be a virtual one
1+ mon, 5+ day ago (180+ words) Exploring how AI helps comms pros sharpen their writing. At Ragan's AI Horizons Conference last month, Rowan Toffoli, innovation and technology communications manager and generative AI lead at Lockheed Martin, said she understands communicators' hesitation about adopting AI into their…...
A look inside how Verizon works with AI video
1+ mon, 1+ week ago (207+ words) Video AI can help speed up editing processes and repurpose content. At Ragan's AI Horizons Conference, attendees learned about the rapid development of generative AI video tools. Even in regulated organizations, communicators can find use cases and applications for AI-generated…...
Thinking Frontline First: Content and Design Principles That Work for Non-Desk Employees
1+ mon, 1+ week ago (195+ words) Ragan Communications More than 80% of today's workforce is non-desk, yet most intranets are still written, structured and designed from a desk-worker perspective. Frontline employees often face limited time, shared or mobile devices, inconsistent connectivity and task-driven needs, but are expected…...