News
ACAM creates AI series to help not-for-profits turn hype into action
1+ hour, 39+ min ago (340+ words) Australian Centre for AI in Marketing has launched a new initiative aimed at helping not-for-profits move from AI curiosity to real-world application, as the sector grapples with capability and governance gaps. The program, titled "Unlocking the Power of AI for…...
Why most AI programs are just decoration
13+ hour, 49+ min ago (254+ words) Companies are rolling out AI fast, but without behaviour change, most programs deliver little real business impact. By Stephen Downward, Head of Digital Experience, Atomic 212" In the past 12 months, we've seen many organisations pour money, time and executive attention into…...
WPP plugs Google Earth AI into Open platform
1+ week, 4+ day ago (270+ words) WPP has integrated Google Earth AI into its Open marketing platform, marking a shift toward combining digital data with real-world environmental signals. Announced at Google Cloud Next 2026 in Las Vegas, the move builds on WPP's expanded partnership with Google and…...
Snapchat drops AI Clips to turn photos into shareable video
1+ mon, 1+ week ago (197+ words) AI Clips are designed as Snapchat Lenses that convert a Snap or Camera Roll image into a short-form video, using a closed prompt system controlled by developers. This means creators define the creative direction, while users simply tap to generate…...
SXSW 2026: how the internet rediscovers fun
1+ mon, 2+ week ago (711+ words) Has the internet been optimised to death? Convo Media's CEO Monique Harris reports from SXSW 2026. Monique Harris, chief executive officer of Convo Media, shares her latest dispatch from South by Southwest (SXSW) in Austin. Could the internet be fun again?...
SXSW 2026: AI dominates the conversation in Austin
1+ mon, 2+ week ago (932+ words) Convo Media CEO Monique Harris explores the tension between human creativity and AI at SXSW. Monique Harris, chief executive officer of Convo Media, shares her perspective from the first few days on the ground at South by Southwest (SXSW) in…...
Tinder bets on AI-powered dating with zodiac matching
1+ mon, 3+ week ago (419+ words) Tinder has used its inaugural product keynote, Tinder Sparks 2026: Start Something New, to unveil a broad suite of updates across AI, safety, live events and profile design. This marks what the company describes as its most significant product shift in…...
Foxcatcher adds an agentic AI layer to the media platform
1+ mon, 3+ week ago (212+ words) Foxcatcher has launched World View Atlas AI, a new intelligence layer integrated into its World View platform. According to Foxcatcher, the new system is designed as a support layer rather than a replacement for human trading expertise. Operational tasks that…...
Jim's Group AI bot goes rogue
2+ mon, 1+ day ago (560+ words) Woolworths walked so Jim could run. First, there was Olive. Not the Mediterranean kind, the chatbot kind. When Woolworths Group quietly rolled out its AI-powered virtual assistant, shoppers expected help with deliveries and store hours. Instead, some found themselves in…...
Posting from the afterlife? Meta patents AI 'digital stand-ins"
2+ mon, 2+ week ago (530+ words) Now, keeping your followers doesn't have to be a matter of life and death. Could your Instagram, Facebook or Whats App presence keep "showing up" after you're gone? Meta has been granted a patent describing a system that uses a…...