4+ hour, 26+ min ago   (770+ words) KFC India has become the first quick-service restaurant chain to run a paid advertising campaign inside ChatGPT, putting a familiar consumer brand directly into an AI conversation where users may already be deciding what to buy. "KFC India has started…...

8+ hour, 35+ min ago   (1091+ words) That Is a Reporting Problem. A CMO asks a simple question in a leadership meeting: are we visible in AI search? …...

9+ hour, 17+ min ago   (35+ words) You don’t always need a bigger budget to attract more customers. Sometimes you need to make it easier for the right people to notice, trust …...

1+ day, 22+ hour ago   (928+ words) Amazon DSP gives select U.S. advertisers a familiar route into ChatGPT ads, turning conversational inventory into a test of distribution, measurement, and control. Amazon Ads is opening a new route into conversational advertising by letting select U.S. advertisers buy ChatGPT inventory through…...

2+ day, 4+ hour ago   (431+ words) Amazon Ads has partnered with OpenAI to allow advertisers to extend campaigns into ChatGPT, opening the conversational AI platform as another environment through which brands can reach consumers. The integration is currently being tested by select advertisers in the US....

2+ day, 39+ min ago   (543+ words) Select US advertisers now extend Amazon campaigns into conversational chat, with Delta Vacations among the first testers. Attribution across the surface stays unsettled. Amazon and OpenAI made a deal so that companies advertising with Amazon can also show ads to…...

2+ day, 16+ hour ago   (554+ words) From building stronger teams and finding new traffic sources to working out where AI can genuinely make a difference, Affiliate Leaders Summit 2026 will provide a practical playbook for enhancing modern affiliate businesses through its dedicated ‘Conversion Conf’ stage. Across the…...

2+ day, 13+ hour ago   (340+ words) Amazon.com Inc. (AMZN) is giving a select group of U.S. brands the ability to extend their advertising campaigns into ChatGPT, marking the e-commerce giant's most significant embrace of an external AI platform to date and a major vote of confidence…...

2+ day, 17+ hour ago   (496+ words) In Brief: When hotel bookings decline, increasing website traffic may seem like the obvious solution—but more visitors won’t generate more revenue if the booking experience fails to convert them. Before investing more in advertising, hotels should identify and remove…...

2+ day, 12+ hour ago   (441+ words) DOVER – Delaware’s real estate markets are evolving into four categories, according to real estate leaders – one market for each county and another for the Sussex County beach areas. During last week’s Delaware Real Estate Summit, speakers tied Delaware’s housing market…...