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News


ppc.land > gracenote-adds-sports-mcp-server-entertainment-slm-and-agents-to-ai-roadmap

Gracenote adds Sports MCP Server, entertainment SLM and agents to AI roadmap

3+ day, 11+ hour ago   (320+ words) Sports MCP Server, entertainment SLM and agents join the roadmap Sept. 9, built to ground AI after an ungrounded model faked all metadata for 1 in 5 titles. The announcement maps to three layers of what the company calls the AI stack, each…...


ppc.land > microsoft-gates-its-new-conversions-api-behind-per-account-pilot-approval

Microsoft gates its new Conversions API behind per-account pilot approval

3+ day, 11+ hour ago   (704+ words) Server path mirrors the UET event model, but advertisers cannot self-activate. Documentation is public while access stays limited to enrolled customer accounts. This is not framed as a replacement for the browser tag. Microsoft recommends using CAPI with UET whenever…...


ppc.land > googles-gemini-gains-a-windows-desktop-app-opened-with-alt-space

Google's Gemini gains a Windows desktop app opened with Alt + Space

3+ day, 22+ hour ago   (720+ words) Google's page gives the release a one-minute reading time and an audio version lasting two minutes and one second. Its substance fits under three numbered headings, followed by a closing paragraph on performance and availability. The download sits at gemini....


ppc.land > post-bid-verification

Explaining post-bid verification

4+ day, 4+ hour ago   (778+ words) Post-bid verification checks an ad impression after it is bought, using code that runs where the ad renders. How it works, who operates it and where it fails. The method exists because a bid request is a claim, not an…...


ppc.land > googles-meridian-geox-exits-beta-claiming-31-cheaper-geo-experiments

Google's Meridian GeoX exits beta claiming 31% cheaper geo experiments

4+ day, 18+ hour ago   (743+ words) Advertisers also get 94% faster design generation, plus JAX by default in version 2.0.0. Whether the savings hold outside Google's own tests remains unproven. Google today marked the general availability of Meridian GeoX, its open-source geographic experimentation tool, during a community livestream…...


ppc.land > apples-1-999-iphone-duo-arrives-without-siri-ai-in-the-eu

Apple's $1,999 iPhone Duo arrives without Siri AI in the EU

4+ day, 19+ hour ago   (842+ words) Pre-orders open October 16 in 70-plus countries, leaving app teams six weeks to handle two viewports. Apple also signals a future paid tier for its AI tools. The hardware description matters more to creative teams than it usually would, because the…...


ppc.land > council-of-europe-drafts-privacy-rules-for-ai-chatbots-and-agents

Council of Europe drafts privacy rules for AI chatbots and agents

1+ week, 3+ day ago   (259+ words) Draft guidelines address chatbot memory, AI agents and training-data leaks, with the Bureau reviewing the text on September 16-17 before November adoption. For transborder data flows, a live issue given how much AI infrastructure runs through cloud providers outside Europe, the…...


ppc.land > statistical-modelling

Explaining statistical modelling

1+ week, 23+ hour ago   (421+ words) Statistical modelling estimates advertising figures nobody observed, from data somebody did. How modelled conversions, panel projection and mix models work. Two properties of that process matter more than the mathematics. The subgroups are the model's assumption: it holds that unobserved users…...


ppc.land > explaining-synthid

Explaining SynthID

1+ week, 1+ day ago   (551+ words) SynthID is Google DeepMind's imperceptible watermark for AI-generated media. How the encoder and decoder work, what it marks, and where detection breaks down. DeepMind announced SynthID on August 29, 2023 as a beta for a limited set of Vertex AI customers using…...


ppc.land > googles-lyria-3-5-puts-full-length-ai-songs-in-gemini-and-the-api

Google's Lyria 3.5 puts full-length AI songs in Gemini and the API

1+ week, 1+ day ago   (626+ words) Developers get 44.1 kHz stereo output and image prompts through a public preview opened September 3. Every track ships with a SynthID watermark. Who checks it? Google made Lyria 3.5, the newest model in its DeepMind music generation family, available inside the Gemini…...