News

@exchangewire
exchangewire. com > blog > 05/06/2026 > digest-us-rethinks-ai-safety-stance-omnicom-data-chief-steps-down-image-ai-models-outpace-chatbots-in-app-growth

Digest: US Rethinks AI Safety Stance; Omnicom Data Chief Steps Down; Image AI Models Outpace Chatbots in App Growth

4+ hour, 55+ min ago  (292+ words) In today's Digest, we look at the Trump administration considering AI model safety reviews, Duncan Painter leaving Omnicom's data and commerce role, and Image AI models outpacing chatbots in app growth Officials are also considering whether to formalise an executive…...

@exchangewire
exchangewire. com > blog > 04/27/2026 > from-ai-travel-agents-to-creator-technology-exploring-2026s-ad-tech-trends

From AI Travel Agents to Creator Technology: Exploring 2026s Ad Tech Trends

1+ week, 2+ day ago  (880+ words) by Aimee Newell Tar'n on 27th Apr 2026 in News We cover the latest event held by Ad Tech Connect, an industry initiative created with the goal of informing and creating opportunities for the next generation of ad tech professionals." With five…...

@exchangewire
exchangewire. com > blog > 04/15/2026 > ad-techs-bielefeld-problem-what-if-none-of-it-is-real

Ad Tech's Bielefeld Problem: What If None of It Is Real?

3+ week, 3+ hour ago  (781+ words) by Shirley Marschall on 15th Apr 2026 in News Ever heard of the town Bielefeld in Germany? Probably not" but you might have heard about the Bielefeld Conspiracy. In 1994, a German student posted a simple claim online: the city of Bielefeld does…...

@exchangewire
exchangewire. com > ew-podcast > exchangewire-on-openai-acquiring-tbpn-agentic-ai-in-publishing-and-netflix-price-hikes

Exchange Wire on Open AI-TBPN, AI in Publishing, and Netflix Fees

3+ week, 5+ day ago  (246+ words) by Dana Lee on 10th Apr 2026 in Podcast In this episode of The Mad Tech Podcast, Exchange Wire editor Aimee Newell Tar'n is joined by CEO Rachel Smith and head of content, John Still. They look into Open AI's foray into…...

@exchangewire
exchangewire. com > ew-podcast > dentsus-zac-selby-on-measurement-standards-googles-ai-landing-pages-and-apple-maps-ads

dentsu's Zac Selby on Google AI Landing Pages & Apple Maps Ads

1+ mon, 1+ week ago  (323+ words) by Dana Lee on 27th Mar 2026 in Podcast In this episode of The Mad Tech Podcast, Exchange Wire COO Lindsay Rowntree is joined by CEO Rachel Smith and Zac Selby, SVP of global solutions for data & technology at dentsu. They look…...

@exchangewire
exchangewire. com > blog > 01/23/2026 > the-stack-major-shifts-in-ai

The Stack: Major Shifts in AI - Exchange Wire. com

3+ mon, 2+ week ago  (213+ words) by Sheila Obeng-King on 23rd Jan 2026 in News This week, platforms rolled out new monetisation models, media groups embraced Big Tech partnerships, and policymakers pushed for tighter controls. On today's Mad Tech Daily, we cover Tik Tok using Pixels to track…...

@exchangewire
exchangewire. com > blog > 05/20/2025 > how-ai-is-changing-the-ad-tech-industry-beyond-just-automation

How AI is Changing the Ad Tech Industry Beyond Just Automation - Exchange Wire. com

11+ mon, 2+ week ago  (938+ words) by editorial on 20th May 2025 in News Ahead of ATS Singapore 2025, event sponsor Geniee explores how artificial intelligence is changing the ad tech sector, beyond just automation, expanding on hyper-personalisation, planning, as well as enhancing the capabilities of DSPs and SSPs....

@exchangewire
exchangewire. com > blog > 01/16/2026 > covatic-sense-new-solution-unlocks-individual-addressability-attribution-for-connected-tv

Covatic Sense: New Solution Unlocks Individual Addressability & Attribution for Connected TV - Exchange Wire. com

3+ mon, 3+ week ago  (236+ words) by Exchange Wire Press Box on 16th Jan 2026 in News Covatic has announced the launch of Covatic Sense, a privacy-first solution that fundamentally transforms the connected TV (CTV) value proposition by delivering true person-level targeting and measurement. For decades, TV advertising…...

@exchangewire
exchangewire. com > blog > 12/04/2025 > clinch-unveils-new-ai-data-agents-to-elevate-content-orchestration-reporting-analytics-across-all-channels

Clinch Unveils New AI Data Agents to Elevate Content Orchestration, Reporting & Analytics Across All Channels - Exchange Wire. com

5+ mon, 2+ day ago  (340+ words) Clinch, the Agentic AI platform for omnichannel content orchestration, today (4th December, 2025) announced major enhancements to its AI Copilot, introducing new AI data agents that revolutionise the. .. Clinch, the Agentic AI platform for omnichannel content orchestration, today (4th December, 2025) announced major enhancements…...

@exchangewire
exchangewire. com > blog > 03/11/2026 > freewheel-launches-ai-agent-infrastructure-for-premium-video-ads-pilots-with-pmg

Free Wheel Launches AI Agent Infrastructure for Premium Video Ads, Pilots with PMG - Exchange Wire. com

1+ mon, 3+ week ago  (183+ words) by Exchange Wire Press Box on 11th Mar 2026 in News Free Wheel, the leading global technology platform for the streaming advertising ecosystem, today (11th March, 2026) announced the launch of its new AI agent infrastructure, powered by Free Wheel's Model Context Protocol (MCP)…...