2+ hour, 54+ min ago   (243+ words) That's one way to crash the Super Bowl. During the fourth quarter of Super Bowl 60, AI.com, an AI platform founded by Kris Marszalek, co-founder and CEO of Crypto.com, aired a 30-second ad imploring viewers to create a handle…...

4+ hour, 19+ min ago   (667+ words) Amazon leans into AI anxiety in its Super Bowl 60 ad. The e-commerce giant hired actor Chris Hemsworth and his wife, model and actor Elsa Pataky, to show that everyone'even action movie stars'is fearful of AI's real-life implications. Similar to Amazon's…...

4+ hour, 20+ min ago   (347+ words) MY TAKE: As a top Super Bowl advertiser for years, Amazon has a well-crafted playbook: enlist celebrities and a funny storyline to explain (and sell) its products. Recently, these efforts have squarely focused on Alexa, its line of smart technology…...

6+ hour, 23+ min ago   (701+ words) The Super Bowl has long been a proving ground for new technologies seeking mass legitimacy. This year, generative AI took the field in force. But despite years of hype, ballooning valuations and rapidly growing usage, many of the ads leaned…...

6+ hour, 43+ min ago   (193+ words) MY TAKE: OpenAI's Super Bowl ad trades clarity for ambition. While the company says Codex enables anyone to build, the ad's loose, symbolic storytelling may leave the average joe unclear on what's being pitched at all'let alone how they might…...

3+ day, 15+ hour ago   (389+ words) MY TAKE: Anthropic's message is admittedly timely. Rival OpenAI is preparing to roll out beta ads on ChatGPT, with upfront commitments starting at $200,000. Founder Sam Altman's once-hardline stance against advertising has noticeably softened. Against that backdrop, Anthropic's campaign feels less…...

3+ day, 16+ hour ago   (615+ words) Chris Hemsworth can think of many ways AI can go off the rails within his home. In Amazon's 60-second Super Bowl ad, "Alexaaaa+," the actor hypothesizes all of the ways that AI'more specifically Amazon's AIexa+ AI'is destined to destroy him....

6+ day, 10+ hour ago   (342+ words) Amazon is cracking open its ad infrastructure to AI agents. At IAB's Annual Leadership Meeting on Monday, the company announced the open beta of its Amazon Ads Model Context Protocol (MCP) Server, a new way for advertisers and ad tech…...

1+ week, 1+ day ago   (155+ words) OpenAI is asking select advertisers to commit at least $200,000 as it rolls out beta ads on ChatGPT, the company confirmed to ADWEEK. The beta is small and tightly controlled. An OpenAI spokesperson said the limited scope of the test is…...

1+ week, 6+ day ago   (114+ words) The social platform hierarchy in AI citations is changing. Once dominated by Reddit, citations in large language models are now pointing more often to YouTube. Bluefish found that YouTube appeared as a cited source in 16% of LLM answers over the…...