Why do some San Francisco people object to the term “Frisco?”

Residents of San Francisco traditionally object to the curt nickname on the ground that it lacks dignity as well as distinctiveness, there being villages and towns named Frisco in Colorado, Louisiana, North Carolina, Oklahoma, Texas and Utah. Besides, they point out, San Francisco was named after a saint and it is unbecoming to abbreviate it. The Gothamites objected and plainly told the King’s messengers so. the name. In 1905 the legislature of California appealed to President Theodore Roosevelt and the United States Post Office Department to discourage the practice of designating the Golden Gate city “Frisco” in addressing mail. The nickname has been vigorously condemned as an abomination by press and radio and by various civic organizations in San Francisco. This campaign against the word attracted so much attention at one time that the St. Louis and San Francisco Railway, commonly known and widely advertised as the “Frisco Line,”- was obliged by public opinion to omit that term from its advertising and office window display in San Francisco. Oddly enough, this railroad does not run within 1500 miles of the Golden Gate city. When the railroad was started westward from St. Louis it was named the St. Louis and San Francisco Railway because the promoters hoped to push it all the way to the Pacific coast with terminals on San Francisco Bay. Although this road has branches running to. Birmingham, Pensacola, Kansas City, and Menard, Texas, it does not extend west farther than Ellsworth, Kansas. Editors, reporters and copy desk men throughout the country, who require a shorter word than San Francisco, have not been so deferential-to local pride and the nickname continues to be widely used. In fact, San Francisco itself has been undergoing a change of heart on the subject and has been veering gradually toward complete acceptance of the nickname by which it is known to the rest of the country: